Jack n Jill’s Story

Jack N’ Jill is a natural toothpaste for babies, toddlers & children that is safe to swallow. It was first made in Melbourne, Australia in 1949 and it has been our family business for more than 20 years. It continues to be made in Australia and we are excited that Jack N’ Jill is now available in more than 30 countries.

A few years ago we had our first child and immediately joined many parents the world over who are concerned about current environmental issues and the direct effects they have on our children. We started to question everything he came into contact with, not wanting to expose him to unnecessary additives and chemicals. We felt frustrated about the lack of choice in early childhood oral hygiene. With a background in pharmacy, we set out to formulate the absolute safest toothpaste for our kids and yours. In the process, we also made it the most fun & yum!
Jack N’ Jill Toothpaste is 100% safe for young children – especially because they have a tendency to swallow it, rather than spit it out! All Jack N’ Jill branding is designed to be appealing to children and is cute enough that parents won’t mind it sitting on their bathroom vanity. Alongside the toothpaste have designed and manufactured the first children’s toothbrushes with handles that are made of NON GMO cornstarch, and are therefore biodegradable and recyclable. Did we mention ‘cute’?

Jack N’ Jill toothpaste has been evaluated by researchers from Skin Deep – the Environmental Working Group’s database for the safety of personal care products. The toothpaste rates with a ‘zero’ danger score – the safest rating they have.

At Jack N’ Jill we believe that businesses have an obligation to the environment, that’s why we have formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed our packaging to be minimal, recyclable and BPA Free.

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